Leading Local Insights
Get on point analysis of the local media marketplace with BIA’s Leading Local Insights Podcast. Each week, BIA shares its current insights on major topics including OTT, digital, broadcast, print, media ad platforms, advertising revenue estimates, financial valuations and more. Want BIA to cover a particular topic? Email us at podcast@bia.com.
Podcasting since 2021 • 103 episodes
Leading Local Insights
Latest Episodes
Automotive Advertising in 2026: The Evolving Role of Broadcast and CTV
The story everyone repeats about auto advertising is simple: digital won, broadcast lost. In this episode of Leading Local Insights, guest host and media analyst, Mike Boland speaks with Cox Media Group Executive Chairman a...
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Episode 103
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46:40
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The Hiring Reset: Where the Real Media & Ad Tech Jobs Are in 2026
The hiring market in media and advertising isn’t collapsing. It’s resetting.In this episode, BIA’s Rick Ducey sits down with Robert Hawthorne, President of Hawthorne Search, to unpack today’s two-track job market: consolidation and headc...
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Episode 102
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39:36
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Inside the $182B Local Ad Market: Key Trends for 2026
Local advertising is entering one of its most complex and opportunity-rich years yet. In this episode of Leading Local Insights, BIA Founder & CEO Tom Buono and BIA’s senior analysts expand on insights from BIA’s 2026 Local Adverti...
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Episode 101
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31:34
The Future of Local Advertising: Building a Single Source of Truth
In today’s fast-paced advertising world, it’s more important than ever to connect your advertising spend to actual sales growth. In this episode, Rick Ducey, Managing Director of BIA, and Senan Mele, VP of Forecasting and Data Analysis, welc...
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Episode 100
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32:09
Engaging Consumers: Valpak CSO Jay Loeffler on Data-Driven Local Advertising Strategies During Economic Challenges
"Even with economic uncertainty, there is an opportunity to step up as leaders in our respective industries to guide our advertising partners with critical information to maximize spend and help them win at a critical time." Jay Loe...
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Episode 99
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30:10
