Leading Local Insights
Leading Local Insights
Latest Episodes
Political Crowd-Out: Record Spending Squeezes Local Advertisers
Local TV can feel like the safest bet for reach, until election season turns the ad break into a bidding war. In this Leading Local Insights Podcast, joined by an exceptional panel of political experts, we explore political crowd-o...
Selling More Than a 30-Second Spot: Advertising That Gets Renewed
Turning a QR code into qualified leads, first-party customer data, and advertiser renewals is easier said than done. In this episode, Josh Good, Manager of Marketing & Revenue Enablement at Megaphone TV
The Connected Car: Advertising's Next Frontier
What happens when your car becomes a media platform? As vehicles become increasingly connected, personalized, and AI-enabled, automakers are creating new opportunities to engage consumers long after they leave the dealership.In th...
What Google I/O 2026 Means for Search, Shopping, and Local Media
In the third installment of BIA’s AI podcast series, BIA’s Celine Matthiessen and media analyst Mike Boland unpack the biggest announcements from Google I/O 2026 and what they signal about the future of search, shopping, and discovery. As Googl...
How Conversational AI Is Changing Discovery for Brands and Media
This episode of BIA’s Leading Local Insights Podcast explores how conversational AI is reshaping search, discovery, and online visibility for brands, broadcasters, and media companies. BIA’s Celine Matthiessen and media analyst Mike Boland disc...
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