Leading Local Insights
Get on point analysis of the local media marketplace with BIA’s Leading Local Insights Podcast. Each week, BIA shares its current insights on major topics including OTT, digital, broadcast, print, media ad platforms, advertising revenue estimates, financial valuations and more. Want BIA to cover a particular topic? Email us at podcast@bia.com.
Podcasting since 2021 • 101 episodes
Leading Local Insights
Latest Episodes
Inside the $182B Local Ad Market: Key Trends for 2026
Local advertising is entering one of its most complex and opportunity-rich years yet. In this episode of Leading Local Insights, BIA Founder & CEO Tom Buono and BIA’s senior analysts expand on insights from BIA’s 2026 Local Adverti...
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Episode 101
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31:34
The Future of Local Advertising: Building a Single Source of Truth
In today’s fast-paced advertising world, it’s more important than ever to connect your advertising spend to actual sales growth. In this episode, Rick Ducey, Managing Director of BIA, and Senan Mele, VP of Forecasting and Data Analysis, welc...
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Episode 100
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32:09
Engaging Consumers: Valpak CSO Jay Loeffler on Data-Driven Local Advertising Strategies During Economic Challenges
"Even with economic uncertainty, there is an opportunity to step up as leaders in our respective industries to guide our advertising partners with critical information to maximize spend and help them win at a critical time." Jay Loe...
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Episode 99
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30:10
Enhancing Public Safety: The Evolution and Impact of Datacasting
Did you know that broadcast datacasting, which started with closed captioning, now plays a vital role in public safety and emergency communications? SpectraRep, an affiliate of BIA, has pioneered datacasting and is developing a nationwide wirel...
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Episode 98
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14:09
